![]() Between these two axes, there are four boxes representing the categories of the pricing strategy. Two perpendicular graphical lines show the value or quality parameter on the x-axis and the price on the y-axis. This matrix is provided in two background colors, i.e., white and dark. ![]() This Pricing Strategy Matrix PowerPoint Template carries a four-quadrant matrix chart with editable text boxes and components. In contrast, skimming involves targeting the customers who are more willing to spend for buying the brand, not giving much value to the provided quality. For instance, the penetration strategy mode is chosen in a competitive situation to engage more customers and win the competition. This matrix template provides four pricing category options for the professional that are:īusiness professionals choose from these categories based on the marketing plans and label the prices accordingly. It is a matrix chart with two parameters under consideration, i.e., price and value. ![]() ![]() To help such professionals in this case, the pricing strategy matrix is a great tool. Business and marketing experts are always concerned about setting a persuasive and profitable price for their product or service. The Pricing Strategy Matrix PowerPoint Template features an editable 2×2 matrix layout for presenting the four strategic pricing options. ![]()
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